Saturday, February 10, 2007

Dummies' Guide To Google Adsense

What is Google Adsense?

You probably have heard a lot about Google Adsense. It is one of the hottest ways to make money online nowadays. Google Adsense gives you the capability to earn revenue from advertising by displaying Google ads on your web pages.

Google Adsense is passive income. It is income that you earn without having to put in a lot of work. Well, this may sound like scam. Nothing is for free in this world except the air that we breathe. The truth is you need to put in the groundwork. Learn about Google Adsense and then set up your web pages. Wah la, you are ready to earn passive income.

The concept is much like real estate. For example if you own a commercial building. You hire a property manager and maintenance work crew to maintain it. All you have to do is to rent out the building space and watch income roll in. Once you have laid the groundwork of acquiring a building, renovate it, rent out space, and hire a property manager and maintenance crew, there is little else to do except to earn passive income.

How does Google Adsense work?

Google Adsense is an easy and fast way of making money with your web pages. Well, you may ask what kind of ads does Google display on your web pages. Google displays ads that are relevant to your web page content.

Let us say your web page is about dogs. Google will send ads for pet stores, dog food, dog training, toys for dogs...got the picture? Google always sends targeted ads that are relevant to your content on a page-by-page basis. More relevant ads on your web pages translate into money. Google pays you every time a visitor clicks on an Adsense ad.

Google have ads for all kind of business. So it can deliver ads that are relevant to just about any kind of content be it general or specialized. You do not have to come into direct contact with advertisers, since Google does the work for you.

Advertisers range from global companies to small local companies. Ads are targeted geographically. So, global businesses can choose the country or countries of their choice to display the ads. There is one more versatility of Adsense, it can display ads in many languages.

Signing up for an Adsense Account

Sign up is free. It only takes a few minutes to get started with Google Adsense. Just fill up an online application form. Google has no strict criteria for acceptance into the program. The content requirements are quite standard. Once Google has accepted your application you will be able to display ads on any of your web pages using the same code.

Before you sign up do read the guidelines, terms and conditions and detailed FAQ on the Adsense website, so you do not run afoul of Google Adsense's policies and have your account terminated.

Once your application is approved, all you have to do is to copy and paste the relevant block of HTML code into the source code of your web page. Ads that are relevant to your web page content would start showing up. It is that fast and easy.

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