Adsense placement tips for bloggers

1. Choose the right ad formats

Because the typical blog layout uses a narrow section for posts, the medium rectangle fits nicely at the end of each post. The medium rectangle also supports image ads, increasing the competition and revenue potential for that ad space. For shorter posts, a banner may be a better fit.

2. Place ads where your readers will notice

Blog main page:

Whether
the subject is gadgets, gossip, or a glimpse into the writer's personal
life, readers are deeply engaged with the content of their favorite
blogs. What could be more effective than displaying an ad precisely
relevant to that content? An ad after each post can serve as a
"commercial break" from reading or as an "action step" to take after
reading.

Individual blog entries:

As individual post
pages don't have a lot of content, the key is to place ads near your
content without bombarding the page with ads. For long entries, try
embedding a blended medium rectangle into your post and adding a banner
at the end. For short entries, just place one medium rectangle or
banner at the end.

If there's a comment section after the post,
place a banner or a horizontal link unit just above the comment box.
Rather than using the traditional Skyscraper in your sidebar, consider
using a link unit, which will offer a wider range of topics and may
appear less obtrusive.

3. Improve targeting

How can you ensure that your ads are relevant to a specific post? With section targeting,
you can target an ad unit to a specific section of the page, as well as
block out irrelevant sections such as the navigational links.

4. Customize your ad colors

For more seamless integration with the content, blend

ad units into the background of your blog. Choose a bold color for the
ad title to help draw attention to your ads while ensuring that users
don't confuse ads with content.
With up to three ad units,
one link unit, and one search box on every page, layout options abound!
While the suggestions above offer some guidance, you should experiment
with different ad unit-link unit-search box combinations on your pages,
keeping your particular users' experience in mind when it comes to
placement. Most importantly, use custom channels to see what performs most effectively for your site.